How Facebook’s New Algorithm Works

“Instead of creating content, for your brand, that people interact with, we need to start creating content, for the people, that will spark enough emotion to generate a comment or share.”

Trying to figure out what kind of Facebook content will work best (read: actually get seen by people) is an ongoing challenge, but this post can help point you in the right direction.

Buffer breaks down the secrets behind Facebook’s new algorithm and explains the importance of understanding the difference between the more valuable active interactions (commenting, sharing, and reacting) and the less valuable passive interactions (clicking, watching, and hovering).

Speaking of Facebook tips, you also might want to check out my collection of four ways to create your best social media post ever.