The Problem With “Monetizing”

“When people talk about monetizing, they’re usually just talking about some sort of scheme. Because anything that needs to be monetized can’t just be simple. If it was simple, you wouldn’t need a word like monetize. You’d just be making money selling a service or product.”

Everybody’s trying to monetize these days, but it’s easy to take for granted what that actually means.

In this post, DHH — the creator of the Ruby on Rails web development framework — rails against monetization schemes and points out the hypocrisy of apps that present themselves as being “free.”

As he explains: “Here’s this thing for ‘free,’ if you give me the most valuable things you own: Your attention, your privacy, your peace of mind.”