There’s Only One Thing That Matters in Business

“No business ever failed to take off because they used Quickbooks instead of Xero, or because they chose the wrong free CRM or because they chose chose logo A instead of logo B. The reason your business is not taking off is because your product is not good enough. Period.”

This is a must-read for entrepreneurs, or anybody trying to build or create something.

Dan Norris explains why most of the things you worry about in your business don’t matter and says the only thing that does is making a better product for your customers.

RELATED: You are not your customer.