“Brands will be stripped down to their essential parts, their narratives made simpler and more transparent. Honesty will reign. Successful branding will have fewer tricks and more truth.”
As the world becomes more politically and culturally aware, brands are also going to need to change their approach to marketing.
Fast Company shares five ways branding will change in 2017, including that brands will stop trying to trick you, will be forced to examine their ethics, and will become more politically active.