Category: Career Growth

“Think of your blog as a brand or a product, something that you can position within a marketplace. What makes it unique?”

“Give your tribe a proper name to use for what you teach. Give your frameworks memorable names too.”

“Make your differentiators clear and scannable.”

“Steven Spielberg once said, ‘I make movies for the masses, but I talk to them one at a time.’”

“I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80.”

“How you charge is often way more important than how much you charge.”

“A general framework to use to price, or buy, your first couple newsletter ads.”

“Mostly what this game boils down to is patience.”

“Once someone owns an item, forgoing it feels like a loss.”