How To Figure Out Your Brand In Three Hours
“After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, ...
“After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, ...
“There’s no such thing as fast success or some sudden moment when everything shifts from night to day. It can happen for some artists, but they’re the ano...
“We’ve always been led to believe ‘quality over quantity’ is the way to go, which makes sense on the surface but the reality is that the best ...
“No matter what you sell, you must be confident the price you charge for it accurately reflects the value, utility, and benefits provided to your customer...
“I’m fascinated by interesting memos written for an internal audience – a company, a campaign or even for the President. Raw, not smoothed ove...
“The secret to success is doing what you love, whether or not you’re being paid. The secret to a rewarding career in film (and many other fields) is focus...
“Lovable products aren’t simply functional or useful — they demonstrate an acute understanding of what users find valuable.”
“You’re not talking to 1,000 people. You’re talking to the single person reading your page. So write like it.”
“Focus in on that key audience and watch those results instead of trying to spread out those efforts all over the country, all over the world, all over th...
“Almost all CEOs know where the problems are, but only the truly elite ones run towards the fear.”