How to Make People Remember Your Brand
“We capture a tiny fraction of what happens to us. Since our memory comprises a selection of moments, there’s the possibility of an event being remembered very ...
“We capture a tiny fraction of what happens to us. Since our memory comprises a selection of moments, there’s the possibility of an event being remembered very ...
“A full 69% of respondents said that they found ‘communicating in general’ to be the hardest part about communicating with employees.”
Your big break won’t come until those who can give to you know you exist. Some people think telling everyone how great they are or bombarding strangers with Lin...
“Creative people naturally produce false-positives. Ideas that they think are good but aren’t. Ideas that other people have already had. Mediocre ideas that con...
“Hopping from industry to industry has huge costs. You have to learn the industry, market, people, unwritten rules, you name it.”
“If you want people to resonate with you, you have to give them something real to resonate with.”
Lots of people are good at their job. But many of those same people ultimately lose their job. “That’s because job security is rooted in more than the qua...
“Pragmatic iteration is overlooked as the boring rehashing of old things, while exciting ‘moonshots’ and 10X leaps are fetishised. However, the opposite is ofte...
“A proactive dashboard is all the things you can control.”
“It’s a rule in pricing — you never give one option. Enable their brain to answer the question it is wired to answer.”