10 Lessons From Spending A Billion Dollars On Online Ads
“No matter how long you’ve been doing this, what you think will work is often wrong.”
“No matter how long you’ve been doing this, what you think will work is often wrong.”
“Why should someone follow you?”
“How you can improve your show art, your podcast titles, and your descriptions, and attract more listeners to your show.”
“Figuring out what to post on social is actually the last step of the process, not the first one.”
“When you choose who to follow on Twitter, or Instagram, or wherever, you’re choosing your future thoughts.”
“Stop showing every single website visitor the same signup form and message.”
“On average, I repurpose a single article 10 times.”
“Big things can be pulled apart into small things. Small things can be expanded into big things.”
“Take a common everyday thing we all know about and show why it’s wrong or off.”
“What these improved examples have in common is increased specificity.”