If You Can’t Be The Best, Change The Category

“We can all do this. We get to choose what to be best at. But we have to be careful, because optimizing for one thing almost automatically means you can’t be good at other things.”

You can always be the best at what you do…if you choose the right category.

Jeff Goins shares his philosophy that if you can’t be the best at one thing, then change your category.

He points out how you can create your own category by slightly pivoting to highlight what you enjoy and do well as opposed to trying to beat somebody else at their own game.