How To Harness The Power Of Storytelling Science

“How is it possible for you to be so easily tricked by something so simple as a story? It all comes down to one core thing: emotional investment. The more emotionally invested you are in anything in your life, the less critical and the less objectively observant you become.

David JP Phillips is a presentation skills coach and this TedX talk makes me think he’s probably a good one.

It’s a look at the science of storytelling and how stories can be used to trigger specific reactions from an audience to makes them more likely to do what you want, connect with you, or empathize with you.

But the most interesting element of the talk isn’t just the information shared, but rather the way Phillips “induces” you as a viewer to feel these emotions through his presentation.