How to Describe Your Idea for Maximum Impact

“You’ve spent all that time cooking your idea, why not spend an extra few moments plating it?”

The ideas that spread and stick with people are ones that are properly packaged.

Eugene Wei explains how to describe your idea for maximum impact using the example of how Jeff Bezos has turned the phrase “Day 1” into a memorable guiding principle for every Amazon employee.

RELATED: How to make people remember your brand.