Nine Marketing Lessons for Podcasters

“A great podcast from a brand is not a podcast about the brand. It’s about what a brand is passionate about, what stories it can uniquely tell, and what distinct point of view it can bring to a show.”

It seems everybody in the world has a podcast these days which means everybody in the world is also trying to figure out how to market their podcast.

Steve Pratt offers nine marketing lessons for podcasters including to target based on guests, market to new and existing podcast listeners differently, and rethink how you use Instagram for audio.

RELATED: How to use Facebook ads to promote your music.