“You ‘learn’ (or rather, at first, discover) a handful of new strategic ideas (great!). They make sense in your head (awesome!). You can see yourself doing them (brilliant!). Now … at this point you’ve still learned nothing. No change has happened yet, remember. You’ve only discovered something new. Which is different from learning.”
It’s easy to misunderstand what it means to learn something and to confuse the acquisition of knowledge with the action of learning.
He suggests if you don’t apply what you learn, then you haven’t learned it — you’ve just acquired the potential to learn something down the road.
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