“Think about who’s most likely to do the things that you want them to do — who’ll have the time, inclination, and ability to act on the information you’re sharing. These people are much more valuable to you than those who don’t.”
It’s nearly impossible to build an audience for something without first having a clear understanding of who you want to reach.
Duncan Geere breaks down how to identify your audience in four steps including to figure out who can use what you create, what you want them to do, and who’s most likely to do that.
Btw, I found this link in the Storythings newsletter.