How To Reverse Engineer Your Niche

“Before I thought to reverse engineer, I figured I’d find my niche by asking the market what it needed. I put some feelers out in my networks, and unsurprisingly the answer was ‘everything.’”

Drew Thomas is an eCommerce expert who details exactly how he found his consulting niche by reverse engineering it.

It’s worth a read whether you’re a consultant or not, because it’s a detailed look at how you can start with a concrete goal and work your way backwards to discover how to find a niche that generates value for you.