“Embrace the 10x factor. That is, ask the question, ‘What would we do differently if we were trying to increase revenue 10x instead of by 10%?”
One of the things that drove Google’s innovation was the insistence its founders had for thinking big and pushing the envelope with every project.
Hunter Walk shares a simple example of this in a post about how to set goals like Google — even if you don’t work for a company like Google.