“Don’t make people imagine how you might be useful. Tell them.”
Your ability to provide value to people only matters if you’re able to explain what that value is.
Rebecca Thomas explains how to do that in this deck on how to uncover your unique value proposition.
Her suggestions include to speak to essential truths, be outward focused after doing inward work, and provide more than just a description of your skills.
Related: How to make something people will buy.