“The knowledge that just 25 percent of a population can affect social change could be both encouraging and, well, slightly frightening. For social activists, this news is likely reassuring. They don’t need to convert an entire population to their view — 25 percent will do — and a single person really can make a difference.”
It’s easier to sway the opinions of a population than you may realize.
The World Economic Forum details new research that found it only takes 25% of a population to shift the opinion of an entire population.
The experiment shows there’s a definitive tipping point for ideas where minority or fringe beliefs can influence the mainstream and that sometimes the addition of a single person in a group of 30 can be enough to sway the group’s decisions.