“Titles are 80% of the work, but you write it as the very last thing. It has to be a compelling opinion or important learning.”
As somebody who’s also blogged for more than a decade, I completely agree with just about every observation in this post.
Andrew Chen breaks down what he’s learned from 10 years of professional blogging including that writing is the most scalable professional networking activity, that you should focus more on writing frequency than audience size, and that an email subscriber is worth 100x as much as a social media follower.
Speaking of email subscribers, if you haven’t yet subscribed to this newsletter — go make that happen here!