The turning point isn’t when you publish 100 blog posts.
It’s not when you gain 1,000 followers.
And it’s not when you collect a million views.
It’s the first time you turn nothing into something.
That’s when you become a creator.
That’s when everything changes.
Now, on to this week’s ideas…
1. 40 One-Sentence Product Sales Tips
“To get customers to say yes, remove the reasons they say no.”
I’ve sold and helped others sell a lot of products over the years and in the process of doing so learned a few things about what it takes to create something people want to buy.
In this post I share 40 one-sentence product sales tips including advice about how to create products people want, find people who want them, and convince people to pay for them.
Related: 40 one-sentence marketing tips.
2. Five Reasons To Take The Blockbuster Approach To Creating Content
“There is almost no competition for blockbuster articles. Almost no one spends dozens of hours on every article to make it the best article on that topic in the world.”
I love strategic approaches to content and here’s one worth considering.
Michael Simmons suggests five reasons to take the blockbuster approach to creating content including that higher quality content is more likely to be shared, there’s less competition for more in-depth articles, and blockbuster articles build your reputation.
Btw, I found this link in the Modern Museum newsletter.
Related: How to be a more consistent creator.
3. 21 Ways To Market Your Work Without Using Social Media
“Challenge yourself to email 45 people over the course of 45 days.”
Social media isn’t the only way to grow your audience or business.
Alexandra Franzen shares 21 ways to market your work without using social media including to do something noteworthy to get people talking, encourage word-of-mouth from your existing audience, and teach a free class.
Btw, I found this link in the Shots of Strategy newsletter.
4. How To Inject Personality Into Your Creations
“A single word or two can completely change the perception of your product.”
Every word is a choice and those choices impact the perception of your work.
Nick DiLallo explains how to inject personality into your creations by building a voice from the beginning, being thoughtful about your vocabulary, and choosing clarity every time.
Btw, I found this link in the Total Annarchy newsletter.
5. How To Create A Strategic Powerpoint Presentation
“If you’re not trying to cause an action or some other change in attitude or belief, then what’s the purpose of the deck?”
This must be presentation week because yesterday I sent This Is How I Do It subscribers an in-depth breakdown of how I create presentations and today I discovered this great bit of advice on the subject.
Seth Godin breaks down how to create a strategic Powerpoint presentation and suggests the key is to ask yourself questions like, “What did this person believe before we got here?” and “What do I want them to believe after they see this?”
Btw, I found this link in the Storythings newsletter.
This Is How I Launched Classified Ads In My Newsletter (And Sell Them Out!)
I put together a 7-page PDF to show you the step-by-step process I used to launch classified ads in this newsletter and how I’ve sold them out in every issue since.
It includes a breakdown of how I attracted ad buyers before launching the ads, how I set and raised prices, and how I manage the sales and execution of the ads on an ongoing basis.
Join This Is How I Do It for access to my full library of 33 resources to help you grow your audience and business, plus a new one each week.
Join today to get $1,275 worth of resources for just $120!
• I’m Alan, a personal performance and leadership coach to successful entrepreneurs, investors, LGBTQIA+ and artists in business. Check me out here.
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My Final Words Of The Week
I’m inspired by creators.
Not just the ones who make things relevant to my interests, but any creator who puts their heart and soul into serving a specific community.
Terrell Johnson is one of those people.
For years, he’s published The Half Marathoner newsletter and helped people become the person they’re meant to be.
It’s a great newsletter about running (and SO much more) that’s attracted a large audience of wonderful people around it.
I highly recommend you check it out.
Have a great week!
PS — If you enjoy my newsletter I’d love you to tell others about it.