It’s been a month since I launched The Daily Graph, my one-paragraph daily newsletter.
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That means there’s a 90% chance you’ll dig it.
You can get it here or check out what I’ve shared in it so far here.
Now, on to this week’s ideas…
1. Six Ways To Market Yourself Without Marketing Yourself
“Selfish doesn’t spread.”
I originally wrote this a couple years ago, but recently updated and expanded it to include the expertise of people like Judd Apatow and Gary Vaynerchuk.
I share six ways to market yourself without marketing yourself including to put a lot of things into the world, overdeliver, and share what you learn.
Related: 40 one-sentence marketing tips.
2. A Five-Step Process To Find Your Niche
“You can’t think your way into Creator-Market Fit. You have to dive into the ecosystem and experience it firsthand.”
This is a powerful and potentially game-changing article if you want to build an audience or business.
Rob Hardy outlines a five-step process to find your niche including ways to audit yourself, build a market map, and validate your niche hypothesis.
Related: This is how I survey my audience.
3. How To Write For Instagram
“Don’t tell me what’s in the photo, tell me why I should care.”
Success on Instagram depends as much on the captions you write as the images you upload.
Ann Handley breaks down how to write for Instagram and shows you how to be personable (not personal), give critical context, and write your audience into your story.
Related: Two ways to write social media post captions that get likes and shares.
4. How To Make A Living As A Creator
“You must behave like a venture capitalist, a book publisher, or a major film studio. You must have a portfolio of enough things going on that you can expect a few payoffs to be happening regularly.”
This Twitter thread is an interesting take on how to approach building a sustainable career as an independent creator.
Daniel Vassallo explains how to make a living as a creator and emphasizes the importance of minimizing your input while maximizing the number of small bets you’re able to place in the hopes some will pay off.
Related: The five ways I make money from my creations.
5. Five Lessons From A Year Of Posting Every Day On LinkedIn
“When you share your ideas publicly, you attract others who think similarly.”
Brendan Gahan struggled with imposter syndrome. Then he forced himself to post on LinkedIn every day for a year.
He shares five lessons from a year of posting on LinkedIn including how it grew his tribe, helped him overcome his fears, and generated new business and partnership opportunities.
Btw, I found this link in the Idea Enthusiast newsletter.
Related: 100 things to publish in the next 100 days to grow your audience.
This Is How I Use Blog Posts To Get Clients
I put together a seven-page PDF that reveals how I’ve used blog posts to attract clients and sell my consulting services…and how you can too.
You’ll learn how I write posts that attract potential clients, see three examples of actual posts that got me clients, an analysis of why they worked and advice on how you can create something similar for your niche.
Learn how to use blog posts to get clients here.
Join This Is How I Do It for access to my full library of 41 resources to help you grow your audience or business, plus a new one each week.
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My Final Words Of The Week
Some weeks everything changes.
Some weeks nothing changes.
Most weeks both are true.
Have a great week!
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