Lots of people dream about things.
Lots of people talk about doing things.
Lots of people come up with reasons why they can’t do things.
Not enough people do things.
Now, on to this week’s ideas…
1. 10 Fill-In-The-Blank Headlines You Can Use To Create Effective Content
“Your content gets noticed by standing out, not fitting in.”
This may be one of the most useful things I’ve written.
In this post I share 10 fill-in-the-blank headlines you can use to create effective content including simple guidelines you can follow to generate content ideas, write headlines, and provide specific value to a specific audience.
Related: How to write headlines people will click, like, and share.
2. How Instagram’s Algorithm Works
“The five most important things are if you’re going to spend some time with the post, how likely you are to like it, comment on it, or save it, and how likely you are to tap on the profile.”
This is a must-watch if you want to know how to get more people to see your Instagram posts or better understand how the platform decides what it surfaces in your own feed.
Adam Mosseri, the head of Instagram, explains how Instagram’s algorithm works including how they rank content across the feed, Stories, Reels and more.
Btw, I found this link in the Storythings newsletter.
Related: 40 one-sentence social media tips.
3. 80 Ways To Go Viral
“1 Reason It Went Viral: Asks a question that requires big opinions. And people have lots of those.”
You can never guarantee virality, but you can increase the odds you achieve it by studying how others have.
Blake Emal shares 80 ways to go viral including a collection of viral tweet examples and reasons why each worked.
Related: Four tweet formats that work every time.
4. How To Create A Six-Figure Email Course
“I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80.”
This is a deep dive into the steps and experimentation Brennan Dunn has gone through in the process of creating a free email course which ultimately converts to sales.
He explains how to create a six-figure email course including how he automates it, personalizes it, and ultimately gets people to purchase.
Btw, I found this link in the Idea Economy newsletter.
Related: Nine free mini-lessons from my Newsletter Accelerator course.
5. 13 Proven Pricing Principles
“How you charge is often way more important than how much you charge.”
This an incredible, in-depth resource.
Pete Flint and Monetizing Innovation author Madhavan Ramanujam share 13 proven pricing principles including how to think creatively about value, the four ways monetization fails, and frameworks to avoid those failures.
Btw, I found this link on Luke Cannon’s Twitter account.
Related: Six questions to help you monetize your audience.
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My Final Words Of The Week
Jerry Seinfeld loves bombing.
He sees bombing as a sign you’re still pushing yourself and experimenting — both of which are necessary to improve and ultimately create new success.
Something to remember the next time you “bomb.”
Have a great week!
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