It’s time for a new chapter of this newsletter.
Starting Monday, For The Interested will become a daily newsletter.
Let me explain…
A couple months ago I launched a daily one-paragraph newsletter called The Daily Graph as an experiment.
The people who have checked it out absolutely love it and the ones who love it most are the ones who also get For The Interested.
So, I’ve decided to incorporate the Daily Graph into For The Interested.
The content of the daily emails will continue to be different from the content of my Sunday newsletter — there’s no overlap, though what I share is similar in terms of the value it provides.
The daily emails feature things you’ll find useful and inspiring.
Here’s how it will work:
Starting Monday, For The Interested subscribers (aka you) will get a one-paragraph email from me on weekdays and continue to get FTI as normal on Sundays.
I believe you’ll love the one-paragraph emails I send.
But, I also understand a daily email may not be for everyone.
Check it out for a week and if it’s not for you, you’ll have the opportunity to opt out of the daily edition by clicking a link in next Friday’s email.
I’m super excited about this next evolution of For The Interested and how it will allow me to deliver even more value to you.
As always, thanks for your interest.
Now, on to this week’s ideas…
1. 40 One-Sentence Email Tips
“Your email signature can be used to promote more than yourself.”
Email doesn’t have to be a nightmare.
In this post I share 40 one-sentence email tips including ways to write more effective emails, optimize your inbox, and keep your sanity.
Related: 40 one-sentence productivity tips.
2. Eight Tips To Make Your Home Page More Effective
“Make your differentiators clear and scannable.”
The home page of your website is likely the most visited page on your site, so it’s important to make the most of it.
Annie Maguire shares eight tips to make your home page more effective including ways to make your value prop clear, remove unnecessary content and design elements, and incorporate proof.
Btw, I found this link in the Growth Currency newsletter.
Related: Four ways to create your best social media post ever.
3. The Five Tests Of Obviousness
“Solutions are simple, not complicated.”
You have no chance of success if people don’t understand what you do or how it can help them.
In this three-minute video Jack Trout shares the five tests of obviousness you can use to ensure people understand what you’ve created and why they should care about it.
The tests include, “Does it check in with human nature?,””Does it explode in people’s minds?,” and “Is it the right time?”
Related: How I write clearly.
4. The Best Thread I’ve Seen About SEO
“Make sure your website is super quick to load. Amazon found that every 100ms of extra load time they lose 1% of revenue.”
I’m far from an SEO expert, but I found this incredibly interesting and helpful.
Yannick Veys shared the best thread I’ve seen about SEO in which he translates 15+ years of his digital marketing experience into a simple tweet thread that also features links to advice from other SEO experts.
This thread has been retweeted about 1,000 times already for good reason.
Related: How to jump start your blog when traffic flatlines.
5. How To Make Your Next Presentation More Effective
“Steven Spielberg once said, ‘I make movies for the masses, but I talk to them one at a time.’”
You’re five minutes away from improving your next presentation.
In this video, Jon Steel breaks down how to make your next presentation more effective including advice about how to engage your audience, how to use (or not use) slides, and how one of the most effective presentations he ever made included one slide and one word.
Related: This is how I write a new client proposal.
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My Final Words Of The Week
I’ve been watching a bunch of old interviews with advertising legend David Ogilvy lately.
This short compilation video of Ogilvy is worth checking out.
I especially love this line:
“Tell the truth, but make the truth fascinating. You can’t bore people into buying your product, you can only interest them into buying it.”
Have a great week!
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