Every morning I go for a walk and take the same route in my neighborhood.
But once in a while, I switch sides of the street.
And when I do, I notice things I’ve never noticed before.
You don’t need to make a drastic change to discover new possibilities.
All it takes is a slight shift of perspective.
Now, on to this week’s ideas…
The Starting Five
Even if you don’t have a newsletter, seeing how I approach the creation of valuable content will likely help you better understand how to attract and serve your audience.
The lines recommended in this 11-minute video will help you get a lot more clicks, comments, and shares of your next social media post.
You’re probably not going to become a billion dollar creator. But…
Following this set of recommendations about what to build and how to build it will absolutely help you become more successful.
You’ll be surprised to see all the clever things you can do with your email preview text.
This is a great overview of what to consider when setting prices and it can actually be applied to other content or information products as well as newsletters.
It pairs nicely with my advice about why most paid newsletters fail.
Meanwhile, On Twitter…
It’s easier to make something people want than to convince them to want what you make.
— Josh Spector (@jspector) May 7, 2022
If you’re not sure what content to create, try this:
Go help someone do something.
Write down what you told them to do or how you helped them.
— Josh Spector (@jspector) May 6, 2022
Sources and Sponsors
• What’s the best time to send an email? We’ll let you in on a secret — there isn’t one. It’s about finding what works for your brand. Learn how here.
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• Get the [IdeaEconomy.net Newsletter]. The week’s best content to grow your audience and build your business. Good ideas make great businesses!
• The CreatorBread newsletter breaks down the business, money, and strategy behind the creator economy.
• The Opt In Weekly newsletter features tips to help you send newsletters people actually read.
Get your product or service in front of 18,000 creative entrepreneurs. Reserve a sponsorship.
My Final Words Of The Week
I started today’s newsletter talking about my morning walks, so I figured I’d end it with another bit about them.
I often listen to music when I walk and about a year ago started to play whatever song pops into my mind as I walk, listen to it, and add it to a playlist called Walk Mix.
(Creative name, I know).
The result is a playlist that’s now up to more than 800 songs from all genres and time periods, each of which randomly crossed my mind on a walk at some point.
I play it on shuffle any time I’m not sure what I feel like listening to and it’s become the greatest jukebox in the world.
(I may be biased.)
Have an interesting week!
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