“Make sure you fail doing it exactly the way YOU want because you can live with that.”
That’s the advice David Letterman gave to Jerry Seinfeld when he was developing Seinfeld.
Luckily, Jerry listened.
Now, on to this week’s ideas…
The Starting Five
1. A 3-Step Plan To Get Email Subscribers From LinkedIn Today
“I love this strategy! I’ve done it and it definitely works.”
– A commenter on the post.
2. This Welcome Email Template Will Get You More Opens And Engagement
Its creator is getting a 66% open rate and 19% click thru rate from it.
3. Four Ways To Get More People To Share Your Content
It’s not just about creating something “good.”
4. The LinkedIn Video Playbook
Five proven formats and four best practices to follow.
5. How To Add “Moment Of Doubt Insurance” To Your Landing Page Copy
Three simple ways to overcome the moment when people decide they’re not interested in what you have to offer.
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7 Years Ago On A Monday Night…
I laid on the couch, put on some headphones, and played whatever music came to mind.
The result was my It’s Monday. It’s 10:19 pm. playlist.
Sinatra. CCR. Beastie Boys. Sly and the Family Stone. Allen Toussaint. Moby. The Kinks. Big Audio Dynamite. Beck.
Eclectic enough for you?
My Final Words Of The Week
Every night I tell my 2-year-old daughter a bedtime story.
It’s completely improvised.
(And usually about animals.)
Some of the stories turn out well, some don’t.
But this week I tried something new.
I chose a lesson to convey in each story before improvising it.
One night was about being patient, one was about being grateful, and one about dealing with failure.
Suddenly, the stories got MUCH better (and easier to create).
My daughter even clapped at the end of one!
(Nothing beats an applause break from your daughter.)
There’s a lesson here that goes beyond bedtime stories.
The clearer the goal for your writing, the easier and better it will be.
The more your writing is designed to provide a specific value to its audience?
The more likely that audience is to find it valuable.
Have an interesting week!