Don’t lose sight of your trajectory.
Don’t lose sight of your progress.
A bump in the road is just a bump in the road.
Now, on to this week’s ideas..
The Starting Five
1. How To Get Coaching Clients (Without Cold Outreach)
My new podcast episode gives you 5 ways to generate leads without offering discounts and a checklist to determine if a potential client is a good fit for you.
2. The More/Less LinkedIn Content Strategy
Six things you should do more of and six you should do less of on the platform.
3. How To Write About 1 Topic In 32 Different Ways
With examples of each.
4. The Clever Way A Creator Got 2,000 Newsletter Subscribers From One LinkedIn Post
He smartly used one of the platform’s unique features.
5. Read This Before You Spend A Dollar On Ads To Grow Your Newsletter
Lessons learned from $5,000 spent promoting eight different newsletters on Meta.
Sources and Sponsors
• Want to introduce your product to my 30,000+ readers? Book your ad here.
• If you’re going to start an email list or move yours to a stronger platform, here’s the email service provider I use and recommend.
• This membership community of expertise-based business owners will help you stay focused and move your business forward.
• Get access to The Newsletter Social Playbook and The Subscriber-to-Customer Converter training videos in my Clients From Content membership.
Playlist of the Week
Title: When I say nothing, I say everything
Description: Songs that weren’t on any of my playlists until this one. Each discovery led to another.
Perfect For: Hitting the open road or taking a stroll through a park.
Featured Artists: Jack White, Beck, Caamp
Must-Listen Song: “Enjoy The Ride” by The 502s
Related Playlist: Campfire
My Final Words Of The Week
George Clooney never planned to buy a house in Lake Como.
He was on a motorcycle trip there in the early 2000s and his bike broke down in front of a house so he knocked on the door to see if he could use a phone.
The owner and asked if he wanted to buy the house – Clooney thought it was a ridiculous idea and he couldn’t afford it anyway.
A few weeks later the owner lowered the price and Clooney said what the hell and bought it despite never having been inside, figuring he’d have fun for a year and sell it at a profit.
Then this happened:
He looked out the window that first evening and saw a few construction workers walking home after work, orange vests, bellies sticking out, hard hats cocked on their heads. They pulled hunks off a loaf of bread and passed a bottle of wine as they walked, and they were singing.
Singing!
Clooney, who was making the leap from being pretty famous to being an international A-list actor – The Perfect Storm had been a hit, and Ocean’s Eleven was an even bigger one – thought to himself, “Those guys are living their lives better than I am. Way better than I am.”
He was always in such a hurry to be a success that he’d been eating dinner standing up for as long as he could remember. And then these guys – not much money, doing hard labor all day, and they’re celebrating another night walking home.
He thought, “I’m never going to leave this house.”
That’s an excerpt of a recent Esquire profile of Clooney – it’s worth a read.
Have an interesting week!