The second you put pen to paper on an idea, that idea starts to morph into something different than what’s in your head.
It might be better, might be worse, or might just be different.
But it won’t be what you expected.
That’s not part of the challenge – it’s part of the fun.
Now, on to this week’s ideas…
The Starting Five
1. 3 Ways To Find Words That Resonate With Your Target Audience
These are simple and free.
2. How To Differentiate Yourself From Your Competition
20 choices you can make.
3. 8 Mistakes To Avoid On Substack
Including how often to publish, which content to paywall, and how to engage with others.
4. The 100 Connections Challenge
Don’t worry, you can “cheat” your way to the top.
5. The Grail Notebook Method
This 13-minute video made me want to start a new notebook.
Sources and Sponsors
• Promote your offer to my 30k newsletter subscribers twice for just $350.
• The Freelance Cake newsletter helps freelancers and consultants get better results with less effort.
• I’ve used these 15 email templates to turn subscribers into buyers.
• My Sales Page Creator gives you a simple, proven way to create a sales page that converts.
From My Notebook…
• It’s easy to do what you want when the alternative is a dumb idea. But it’s incredibly difficult to do what you want when the alternative is a smart idea.
• Everyone chasing AI isn’t a reason to do it too – if anything, it’s a reason not to.
• Are you really working for yourself if you’re not working on what you want to work on? Or have you just traded having one boss for a bunch of bosses (your clients)?
See more of my notebook here.
My Final Words Of The Week
I’ve started to experiment with Substack Notes.
Have an interesting week!