“Creative work is a process of making decisions under conditions of uncertainty. Work tirelessly to reduce that uncertainty by questioning authority and assumptions, testing your ideas, and embracing constructive criticism.”
It’s difficult to make creative decisions and even more challenging when you try to scale that decision-making process across a team, company, or organization.
Steve Bryant’s nine ways to make better creative decisions can help you do just that.
His tips include to make relationships before things, get to useful quickly, and aim for outputs while optimizing inputs.