“Ogilvy viewed advertising not as an art form, but as a medium of information designed to SELL. When Aeschines spoke they said, ‘How well he speaks.’ But when Demosthenes spoke, they said ‘Let us march against Philip.’ We advertise to elicit action, not the praise of peers.”
The book Ogilvy on Advertising is one of the most famous books ever written about marketing, but I’ve never actually read it.
Thanks to this tweet thread from The Charlieton, I now feel like I have.
It’s a great summary of the book’s concepts, touching on everything from Ogilvy’s thoughts on what it takes to create a great ad to how to get clients.