“All you need to do is find questions that your target audience asks online. Then, answer those questions in your content.”
27 Ways to Get More Traffic to Your Website
Brands Need a Rallying Cry, Not a Tagline
“Rallying cries invite us into the story. They tap into our aspirations. They charge us to become better. They do all this and more.”
10 Ideas For The Interested This Week
“The man who does not read good books has no advantage over the man who cannot read them.” — Mark Twain
The Secret To A Successful Newsletter Is Consistency
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen
How to Get Better at Learning
“You ‘learn’ (or rather, at first, discover) a handful of new strategic ideas (great!). They make sense in your head (awesome!). You can see yourself doing them (brilliant!). Now … at this point you’ve still learned nothing. No change has happened yet, remember. You’ve only discovered something new. Which is different from learning.”
The Life Changing Advice of 100 Insanely Interesting People
“There’s no mythical date in the future when the conditions will be perfect.”
Eight High-Level Musings About Working in Social Media
“More than ever we need quality over quantity. Every action brands take online should be about adding value. In order to this, teams need focus, a strategic mindset and permission to not be everything to everyone.”
How to Reposition Your Product and Charge 8x Its Price
“It’s always 10x more valuable for a business to grow faster than it is for the business to save money.”
How to Find More Time for Your Side Projects
“Just because you have a spare 30 minutes between tasks doesn’t mean you have the mind space or energy to get any project work done in that exact moment. How much quality work are you going to get done in those 30 minutes anyhow?”
How to Choose Words That Frame Other People’s Opinions
“The major mistake Nixon made was in his framing. By saying the word ‘crook,’ he evoked an image, experience, or knowledge associated with crook in the minds of everyone watching. Even by negating a frame–like Nixon was doing–framing is so influential that the frame first gets activated, then becomes stronger.”