Price Only Matters When Nothing Else Matters

“If you fail to distinguish yourself in any meaningful way, your customer will default to price as the final criteria.”

There’s a classic marketing mantra that says nobody buys on price, but that’s not exactly true.

Barry Davret suggests price only matters when nothing else matters and explains how service, specialization and exclusivity can all override price when it comes to a customer’s decisions.

RELATED: How to reposition your product and charge 8x its price.