Reconsider Why You Want to Start Something

“Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.”

This post is theoretically about how the goals of most tech startup companies have gotten out of whack, but it applies to anybody embarking on any endeavor these days.

David Heinemeir Hansson suggests you reconsider why you want to start somethingand shares the reasons he set out to create Basecamp — none of which involved world domination.

Instead, he points to simple goals like making a product to sell directly to people who care about its quality and wanting to have a life beyond work.

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