Simplify First, Not Last

“Simplifying first is a strategy to help you surface options that are categorically better. By setting a different target, you play a different game altogether.”

I love simple concepts that have the potential to completely change the way you work and this is certainly one of them.
Wes Kao explains what happens when you simplify first instead of last and suggests it’s a frame shift that will help you come up with options that are categorically different and usually better than when you try to simplify after creating something.