The One Piece of Steve Jobs’ Advice That Saved Apple and Nike

“Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”

When Mark Parker was named CEO of Nike in 2006, the first thing he did was call Steve Jobs for advice. Jobs offered him a simple guiding principle he had used to revitalize Apple — to focus.

This Crew article shares that story and offers a deeper look at why Jobs believed it’s important to avoid being distracted by opportunities.

By the way, if you want to tap into even more of Jobs’ wisdom, I highly recommend checking out Inside Steve’s Brain.