“If all you want to do is be someone who started a business or finished a creative project, that’s going to be bad for you. You can’t go into business thinking you want to be an entrepreneur. You have to go into it thinking that you want to build something.”
This is a short post, but it expresses an important concept.
Jon Westenberg urges you to stop wanting to be and start wanting to do when it comes to creative or entrepreneurial projects.
He points out too often people embark on projects because they like the idea of what it means to be a creator or entrepreneur as opposed to being excited by the actual work involved in those pursuits.