Strategy Is Narrative

“At the end of the day, strategy is the art of getting other people to do something. In the pursuit of that, narrative (call it ‘storytelling’ if you really must) is the strategist’s tool. Strategy is narrative.”

I don’t even know where to begin summarizing all the brilliance in this post.

Martin Weigel shares 13 tips to help you craft a strong strategic narrative including to make action your goal, that there is only momentum or useful description, and to use small words to express big ideas.

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