“The dynamic is completely different when the people you are sending the promotion to WANT TO RECEIVE IT.”
This one is deep.
It’s really more of a mini-course than an article, but you’ll be happy about that because it’s packed with valuable information.
Andre Chaperon’s dive into the art of email marketing covers everything from how email fits strategically into what you do, to how to write emails and newsletters people will love, to how to use those emails to sell your products and services.
Btw I found this link in Marc Eglon’s newsletter.