“Somehow, while all our design processes celebrate iteration and celebrate throwing things away, our culture downplays iteration and quitting. We don’t celebrate stopping things, changing our path, changing the destination. Just the opposite — we celebrate finishing things.”
Quitting gets a bad rap. It’s perceived as a failure, but in reality it’s often a good thing.
This 25-minute video features a 2014 talk from Liz Danzico in which she explains the fringe benefits of quitting including a look at sunk costs vs. opportunity costs, the overlooked power of not finishing, and the importance of being willing to change your ideas.
RELATED: Sometimes you have to quit to get ahead.