“If you want to learn marketing, do marketing. If you want to do marketing, it helps to learn marketing. That same symmetric property applies to just about everything we care about.”
The best way to learn something is not to study it, it’s to do it. And the best way to get better at doing something is not just to do it, but also to learn about it.
This may seem obvious, but it’s not how most people currently approach things.
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