“Solutions are simple, not complicated.”
You have no chance of success if people don’t understand what you do or how it can help them.
In this three-minute video Jack Trout shares the five tests of obviousness you can use to ensure people understand what you’ve created and why they should care about it.
The tests include, “Does it check in with human nature?,””Does it explode in people’s minds?,” and “Is it the right time?”
Related: How I write clearly.