“A lot of people like to say ‘a kid accidentally got lucky.’ No. This was no accident.”
Old Town Road might be a catchy tune, but the real secret to its success was the marketing mastery of its creator.
Marketing Examples breaks down the marketing genius of Lil Nas X and shows exactly how a kid in his bedroom used clever (and free) promotional tactics like memes to turn his song into a global phenomenon.
It’s a must-read if you recognize it’s as much your responsibility to market your creations as it is to create them in the first place.