“When you nail the subject line, you automatically nail the rest of the email. Why? Well, if you’re able to describe exactly what your email is about in one short sentence, you’ve already accomplished your task.”
The better you are at writing pitch emails, the more likely you are to get responses to your requests.
His tips include to never lead with a generic compliment, spend 80% of your time crafting your subject line, and never send “follow up” emails.