“If somebody reads this, what are they going to feel at the end of this? If they feel nothing, it’s going nowhere.”
No matter how great a writer you may or may not be, watching this will make you a better one.
In a 57-minute video titled Viral Writing 101 Shaan Puri, Dickie Bush, and Nicolas Cole share their best tips for what it takes to create content people will engage with and share.
They also break down some of their own most successful writing and reveal how they created it and why they believe it worked well.
Btw, I found this link in the Growth Currency newsletter.