Why Most Companies Suck at PR - For The Interested

Why Most Companies Suck at PR

“PR today is all about reaching an audience — not about getting a logo to put in the footer of your website.”

I’ve vented about the problems with public relations pros before, but this post from marketer Dave Gerhardt looks at the issues from a different angle.

He breaks down the reasons why most startups suck at PR and offers good suggestions for how to do it better.