Why Standing Out Is Essential to Survive as a Creator, Brand, or Business

“Anything that doesn’t stand out will eventually become irrelevant, commoditized and ignored. There will always be a faster, better, or cheaper option for everything.”

I’m referenced in this article as an example of someone who’s generous in their work (which is, ironically, a super generous compliment to receive), but that’s not why I’m sharing it.

I’m sharing it because Srinivas Rao’s take on why standing out is essential to survive as a creator, brand, or business is 100% correct.

He offers a number of examples of how people stand out by featuring a bold point of view, demonstrating their mastery, and adding an unmistakable signature to their work.

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