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You Need Specificity in Marketing If You Want It to Work

“When you know exactly who you’re talking to, you speak to them directly — without vagaries.”

What does country music, hip hop, and successful marketing have in common? Specificity.

Margo Aaron explains why you need specificity in marketing and points out that much like country or hip hop music, good marketing speaks exactly to a specific audience and in doing so becomes more powerful.

RELATED: Two ways to capture and keep attention.