Your Product Isn’t Done When You Think It’s Done

“A lot of new businesses are catch-22 businesses. They think building a great platform where people will review restaurants, or submit news, or post photos is all it takes. But they don’t realize how hard it is to convince people to participate without a bunch of people already participating.”

The best-designed community product in the world won’t succeed until it has a community…or at least a fake one.

Nathan Kontny explains why your product isn’t done when you think it’s done and uses examples like Reddit to demonstrate how people are more likely to use a product if they believe others are already using it.