“An artist’s job is to create masterpieces. Period. Everything else is secondary.”
I’m a good marketer, but all the marketing expertise in the world won’t make For The Interested a success if the newsletter itself isn’t good — that’s the top priority.
He suggests too many people get distracted by the ancillary activities around their creations — social media, marketing, etc. — and fail to put in the necessary time and effort into their creation itself.
RELATED: Seven ways to prioritize your work.