How To Write Things Your Audience Will Want To Share

“Your job is not to write for an audience. Your job is to write for your audience’s audience.”

If you want something you’ve created to be seen by a lot of people, you need it to be shared — and this post can teach you how to make that happen.

Steve Bryant, who runs storytelling agency Dicks & Betties, shares some tips about how to create things that help themselves get shared.

His tips include to make things “easy to copy,” to speak to personal interest, to tell a story of change, and more.