“Your job is not to write for an audience. Your job is to write for your audience’s audience.”
If you want something you’ve created to be seen by a lot of people, you need it to be shared — and this post can teach you how to make that happen.
Steve Bryant, who runs storytelling agency Dicks & Betties, shares some tips about how to create things that help themselves get shared.
His tips include to make things “easy to copy,” to speak to personal interest, to tell a story of change, and more.